Charles Conlan founded Shameless Product Placement to challenge how games are funded and how brands connect with audiences.

As a game designer and creative director, Charles builds story-driven worlds where brands aren’t interruptions — they’re part of the experience. His work focuses on accessibility, humor, and participatory design, creating games that are easy to enter but memorable to play.

Shameless was created to democratize both game development and brand engagement, giving emerging creators and forward-thinking partners a shared platform inside a living narrative universe.
Every placement in Shih Zoo is shaped by story first — and designed to feel intentional, not imposed.